Startups often have fascinating origin stories. Highlight the founders’ journey, their vision, and what inspired them to start the business. This narrative can captivate audiences and make the brand more relatable.
Clearly communicate what sets the startup apart. Whether it’s innovation, cost-effectiveness, or a unique solution to a common problem, emphasize this unique selling point across all content.
Many startups offer something new or disruptive. Create content that educates the audience about the problem the startup solves and how their solution is a game-changer.